This week we will be unveiling and celebrating the Norse inspired Yggdrasil apparel range. This design is simplistic, captivating and eerie. The black and radiant gold color way in this design breathes light and life into the design making it truly magical and gives the artwork a glow that seems like it is glowing with life in comparison to a dark night sky.
This magical apparel range is inspired by the mystical Norse tree of life, Yggdrasil. Yggdrasil is a mighty tree that has a trunk that rises at the geographical center of the Norse spiritual Cosmos. The rest of this cosmos, as well as the nine realms are laid out around it and held together by Yggdrasil's branches and roots. These branches and roots connect the various parts of the cosmos to one another. Therefore the well-being of the cosmos depends on the well-being of the Yggdrasil tree of life. When the tree trembles, it signals the arrival of dooms day or better known in Norse mythology as Ragnarök.
It is believed that many of Odin's gifts came from his self sacrifices. He first sacrificed his eye in Mimir’s well and he threw himself on his spear Gungnir in a kind of symbolic, ritualistic sacrifice. He then hung himself in Yggdrasil, the tree of life, for nine days and nine nights in order to gain knowledge of other worlds and be able to understand the runes. During his sacrificial actions, he saw visions and received secret wisdom. The magical knowledge he gained made him able to cure the sick, calm storms, turn weapons against his attackers, make women fall in love and render dangerous troll women harmless – often just with a look.
The Yggdrasil apparel range features a starry night sky background which serves to give the look and feel of the universe and that the tree of life Yggdrasil is at the center of it all. The gold depicts that the tree is magical and of huge value to the universe as all the nine realms depend on it's fate.
We hope you love this design just as much as we do! Stay on the look out for next weeks blog and launch where we will be releasing an all new design, Heimdall. We know you will love this one, be sure to check it out!
-Lunafide Team <3