This week we are dropping the exciting and highly anticipated Norse inspired Hela apparel range designed by the super talented Pyros! We love to make designs that our audience ask for and we had quite a few requests for a design based on the Norse Goddess of death and also the queen of the land of the dead in Norse Mythology and today we are so excited to introduce this collection to you!
Hel or Hela is a Giantess/Goddess who ruled as queen over the land of the dead in Norse mythology which was also named Hel. Hel was the daughter of the trickster God Loki and the giantess Angrboda. The word Hel means the "one that is hidden" in old Norse and this is quite fitting due to the nature of the deceased being hidden from sight and physical form and because as you will learn later in this blog Hel was also conveniently "hidden" to please the other Gods in Asgard. Although a lot of the mythology and characteristics of Hel has been lost over time and a great deal of Mythological tales including her with it, Hel did feature in the tale of the death of Baldur.
Hel's personality was considered to be quite mean, harsh and cruel but this generally came down to her being indifferent when it came to the affairs of both living and dead. One can't entirely blame her for this though because in Asgard, the other Norse gods weren't comfortable with Hel’s appearance and for this reason alone Odin agreed to send her away, and gave her the World of Niflheim which is one of the Nine Realms where she became queen of the dead. The symbolism surrounding hel includes a Hell Hound called Garmr, crows and the Hagalaz rune stone. This range beautifully depicts the misfit Goddess and her familiars and we are so stoked for you guys to finally see it.
Now let's meet the artist behind the eerie Hela apparel range, the talented Pyros:
"I am extremely fascinated with culture, history, art and occult symbolism and their relationship with art. It was this fascination and passion that drove me to studying theology and also fine art. I make sure that every work of art that I create is inspired by a mythological story, character or symbol that intrigues and inspires me.
I spend most of my time researching and planning designs through reading mythological history books and articles in order to understand the story from many different perspectives and create art that brings the story to life.
I consider myself a unique person with a complex personality. I meditate, read tarot cards, observe science, and read lots of books. I try to make sure that the person observing my art feels this complex personality, and understand my vision and unique perspective.I also try to take my obsession with ancient art and revive them with a fresh look that is still historically correct to create something that we can all appreciate."- Pyros
We hope you love this range just as much as we do! Drop your thoughts about the new range in the comment section below we would love to hear your thoughts!
-Lunafide Team 💛